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home · studies

| Information Systems Marketing |
| Module Type: |
MELH |
| Module Code: |
922 |
| Syllabus: |
Marketing and its role in business environment. Consumer behaviors and markets.
Market segmentation and product placement. Market research and the marketing mix
(product, price, place (distribution), promotion) Strategic marketing. Marketing design, organization and control.
Marketing of services. Differences between product and services marketing. Use of internet. Introduction to Servuction model.
The definition and meaning of quality of service. Aspects of marketing mix (product creation/service offer,
distribution and pricing, promotional strategy). |
| Module Aims-Objectives: |
To introduce students to Marketing science and its basic principles. Present the use of marketing in the
service provision domain (internet included). Emphasis is placed in information technology systems and the use of marketing.
Upon completing this module students should be familiar with basic terms of marketing, especially as applied to information systems. |
| Bibliography: |
• Lecture Notes |
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